The CBD market has really taken off over the past year. Everyone wants to capitalize on this new market trend and CBD brands are introduced daily to the market. The makers of these brands are eager to get their product into the hands of the consumer and look for innovative ways to get their word out. A select few brands thus far were able to penetrate the CBD gold rush by having their topicals placed on the shelves of CVS and Walgreens. Other CBD brands and products are sold through word of mouth campaigns. Paid advertising on Google and Facebook is still restricted. Overall, getting the word out about a CBD brand is difficult and tends to happen over a long time.